Hi, I’m Will — founder of DUCHY.

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I launched DUCHY in 2015 alongside a group of the UK’s top professional riders.
Fast forward to today, we've coached hundreds of athletes worldwide — from elite racers to dedicated amateurs — always treating each athlete and every challenge as uniquely valuable.

We use cutting-edge software to monitor physiology and prescribe fully personalised training.
We structure sessions around each client’s lifestyle, maximising quality time on the bike while eliminating junk miles.
We provide daily communication and feedback.
We build community.
We instill confidence and self-belief.
We make training enjoyable — and we deliver results